a. What is the objective of this event? Give a brief background to this event.
The objective of this event is to allow the older generation remember their schooling days. It is for the students to see attending school from 8 different and unique point of views.8Q-Rate: School features 8 young Singaporean artists: Donna Ong, Tan Kai Syng, Jason Wee, :Phunk Studio, Jahan Loh, Grace Tan, Ahmad Abu Bakar and Chong Li-Chuan. 8 curators worked with 8 artists, and they explored on the theme of "school" in response to the site and location of 8Q, which used to be Catholic High School. The artists each created dynamic, creative and sometimes unconventional new works for the exhibition including installations, new media, sound works, and street-inspired art.
b. Who is the target audience?
I feel that for this event there are 2 different target audience. One set of target audience is the people who have graduated from school. Adults from the age of 21 to 45. These adults are most probably working therefore this exhibition will allow them to remember their schooling days.
The other set of target audience is the students between the ages of 15 to 20. This art exhibition can give these students different perspectives and point-of-views of schooling from local artists. These students are also more receptive towards modern art therefore they will probably greatly appreciate and like this art exhibition.
c. How is the event publicized? (In other words, how does the target audience
get to know about the event?
- Magazine and newspaper advertisements
- Internet/ Their official website
- Press release
- Brochures
d. Is the event reported in the media? If yes, how widely is it reported? (Do a
quick analysis of the reports, in terms of the angles that the media take,
the importance of the coverage, and your opinion of the impact of the
coverage). If no, why do you think the media did not cover the event?
What do you think could be done to attract media coverage?
I think this art exhibition was not covered by the media because this was not a huge event. Not many people actually knew of this event as not much publicising of it was done. Another reason why this event was not covered by the media is probably because the artists that exhibited their work were not famous artists. They were local young artists. I am not saying that their exhibition was not good, however without any 'WOW' factor, the media would not cover this event.
Hence, to attract media coverage, I feel that they could have tied this exhibition with another exhibition, of someone more famous. Or maybe they could have roped in a foreign artist with another different perspective. On top of that, more hype could have been created to attract more interest in this exhibition.
e. Assume you are the manager overseeing this project. Evaluate the success
/ failure of this event. How would you do it differently for greater success?
Overall, I think the event was well-organised. However, in terms of where the exhibits were placed, there were some problems as they did not have enough signs to guide people around properly. On top of that, there was not many people there viewing the exhibition, the place was rather quiet. Hence, I would have to say this event was not much of a success.
They could have handed out pamphlets and brochures to students to perk their interests and get them to visit the exhibition. More publicising should have been done to attract more people's attention.
